I think every college knows the importance of what athletics brings in terms of national spotlight on improving the University’s image and reputation. It’s certainly not a secret and why college football and basketball are billion dollar industries. Even our own university president has said as much.
The question is how much effort are we, the University of Richmond, going to put in to achieve those goals. Not just financial investment but complete a complete mindset and the kind of institutional commitment that we see form programs like VCU. And if VCU is a bad example for the admin then how about teams like Villanova, Georgetown, Notre Dame, Vanderbilt, Stanford, Northwestern, etc. who put even more money and resources so they can compete in even better conferences. Those schools want to be the best in academics, athletics, and it’s no surprise the national exposure they have gotten because of that.
Richmond gets about 16,000 applications now and accepts ~3,000 students for only ~800 to matriculate. That’s about a 25% yield rate. The yield at schools like Duke or Notre Dame are so much higher. A lot of the students accepted at UR turn it down to go to schools like Duke, Northwestern, Villanova, UVA, UNC. The reason is most students that our university wants are well rounded and want a holistic college experiences. Athletics plays a big part in that.