Never claim on the BB board to have any knowledge, but from the FB board one would have to ask if the NIL percentages might drift more to WBB to keep the interest there.
Certainly, keeping the coaching talent at the level, it is for WBB might justify a level of payment that insures retention. I honestly may be way off base since I do not know the level now or how it compares, but some mid-level to bottom feeder school in a major conference will come calling with deep pockets if this success continues. This coach has already turned two programs around.
FB had Dave Clawson and it did not take long for them to come calling. Clawson as far as I know is still the only HC to have 10-win seasons at 4 different D-1 schools and he got to each school when FB needed turning around as he moved up the line to stronger conferences and levels.
Is Russell the Clawson of WBB I do not know, but he has a start along the path. If the Athletic Department is sending that message about BB interest, they better be sure they pay the man. JMO of course from the outside looking in.